The Iowa Bankers Association offers the following training and educational opportunities designed especially for bank marketing professionals.
Marketing Peer Groups
Marketers are always tasked with coming up with innovative ideas to promote their bank. A marketing peer group can be a great way to brainstorm new and creative ideas, find out what has worked for other banks, and share your marketing successes and challenges. The marketing peer groups include members from non-competing organizations, ensuring that you can freely share ideas among the group. The IBA currently has five marketing peer groups with more than 70 bank marketers who meet quarterly at the IBA offices in Johnston.
For more information, email Disa Erickson or call (515) 286-2901.
Fusion Conference
This two-day conference offers an intensive training opportunity, with regional and national speakers that cover the most timely issues in bank marketing and emphasize practical applications that can be implemented immediately.
Do you want to discover ways to make your marketing more impactful to increase profitability and growth for your bank? At the IBA’s Fusion Conference, you can seek out the ideas you need for marketing that make an impact. This conference includes sessions on consumer trends, differentiating your bank’s marketing, compliance, online analytics and driving growth with your marketing.
In addition to the information you’ll gather at the presentations, take advantage of the exhibit hall for more ideas and solutions. Additional creative inspiration will come from several sessions with your peers where you will have the opportunity to learn and network with the best marketers in the state!