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IBA Member Spotlight: Barb Shull

As a Lender, Shull Works to Help Others Succeed

Barb HullBarb Shull grew up on a dairy farm where she learned not only the value of hard work, but the ins and outs of operating a business as well. She leans on that experience when working with customers at FreedomBank, where she is a senior vice president and executive officer. “I know that when a customer comes to visit with me about their needs, it is important to guide them in the right direction and help set and meet goals to help them succeed,” she said.

At FreedomBank, Shull — an Iowa State University graduate — manages a portfolio of consumer, real estate, commercial and agricultural loans. She previously worked in operations where she learned the day-today operations of the bank.

What is your favorite thing about working in the banking industry and why?

I really love the focus of teamwork and working as a group to help others and build relationships inside and outside the bank. Our bank’s mission statement is “We Empower Success.” This holds true not only for our employees, but for our customers and for our community.

Describe one life experience that taught you a lesson that you apply to your banking career.

I grew up on a dairy farm in Northeast Iowa and experienced the extremely hard work and dedication it takes to operate a business and know there can be high stress that goes along with it. I know that when a customer comes to visit with me about their needs, it is important to guide them in the right direction and help set and meet goals to help them succeed.

What is your best elevator pitch for why banking is a great career?

I have worked in various industries, and I find that banking combines all I have learned into one. Each day is different, the days go by fast, and when you work with a great team, going to work each day is enjoyable.

How does getting involved with the Iowa Bankers Association help you and your bank?

The education that the IBA offers and provides, having access to the compliance team to help answer questions, and the guidance and resources they provide is an invaluable resource — not only for myself and everyone at our bank but for all Iowa bankers.

When you’re not at work, what do you like to do most?

I enjoy spending time with friends and family, taking trips, bicycling, hiking and camping.

What is a quote or guiding principle you live by?

Always walk through life as if you have something to learn and you will.