Should you rebrand your bank? What is a rebrand? How do you know if and when you should rebrand as a bank? In this session, we’ll discuss the various reasons why your bank might want to rebrand, how to manage a rebrand that is right for your bank and how to avoid the most common mistakes banks make when they rebrand. A successful rebrand will elevate the bank’s brand, unite and ignite the human capital and, ultimately, enhance the value of the organization.
Topics to be covered include:
- Mergers & acquisitions
- Communications
- Rebranding
- Marketing
Target Audience: President/CEO; marketing; human resources; CFO